Media Kit

Everything on this page is for writing about Perly — take it. If something is missing, ask at hi@perly.io. A shortcut for next time: on a computer, right-clicking the logo anywhere on the site opens this same drawer.

The logo

A pearl and its name. The light wordmark is the brand at home on dark water; the ink wordmark is for light paper.

perly-logoSVGperly-logoPNG · 1024px

perly-logo-inkSVGperly-logo-inkPNG · 1024px

Colours

Type

• Satoshi — headings and the wordmark.
• DM Mono — data, amounts, small print.
• Noto Sans Mono — the ASCII pearl and its ₿, chosen because it carries the real sign at the same width as the shading.

Icons

Interface icons come from lucide — inlined by hand as stroked 24-unit SVGs, round caps; the few brand glyphs lucide does not carry are drawn in the same convention.

The rules

• Keep the pearl its own colours; don't recolour or restyle it.
• The orange (#F7931A) is reserved for Bitcoin itself — never for buttons, accents or anything that is not Bitcoin.
• Don't stretch, rotate or add effects to the logo.
• The name is Perly, one word, capital P — at perly.io.

The rest of the family

Perly is three addresses, one mark. The landing explains the thing; the application is the private ledger behind a sign-in; Perly Charts is the market page, public and free. These are the assets the two products carry, and they are the same files on both — one brand, not three.

• perly.io — this site: what Perly is, the guides, the ranks.
• app.perly.io — the application: portfolios, cost basis, the ledger only you read. Behind a sign-in.
• charts.perly.io — Perly Charts: live market charts across eight sections, free and public, no account.

The mark

The pearl without its name. Every property uses it as the icon in a browser tab, which is the one place the wordmark will not fit. Transparent ground: it is drawn to sit on the dark, not to carry its own.

perly-markSVG

The application icon

The same pearl on its own ground, at the sizes a home screen and an installed app ask for. Both products ship it identically.

perly-iconPNG · 192pxperly-iconPNG · 512px

Perly Charts, the share card

What a charts.perly.io link looks like dropped into a chat. Perly Charts is the only door on the site a stranger walks through without being asked for anything, so it is the one that gets shared.

perly-charts-cardPNG · 1200×630

No screenshots of the application here, and there will not be any: a portfolio on a press page would have to show figures, and this site does not show figures it cannot stand behind — not even invented ones.

Everything at once

Everything on this page, in one archive, with a README that repeats the palette and the rules.